Welcome to the world of Upside, a luxurious creative living and co-working space nestled in the vibrant city of Dubai. This Behance design project showcases the meticulous creation of three essential brand collaterals for Upside, capturing the essence of its sophisticated identity. Each collateral, including the Gift Voucher, Keycard & Holder, and Do Not Disturb Sign, embodies the elegance and professionalism that Upside offers to its discerning clientele.



The Keycard & Holder design is a true reflection of Upside's attention to detail and commitment to excellence. The brand's fonts are seamlessly incorporated into the design, elevating the overall aesthetic. The color palette, carefully selected to evoke a feeling of refinement, adds an element of sophistication to this essential accessory. The Keycard & Holder design acts as a stylish symbol of access, serving as a key to unlocking Upside's extraordinary amenities.


The Do Not Disturb Sign showcases the brand's commitment to providing a serene and undisturbed environment for its members. The design features the brand's distinctive fonts and color palette, creating a visually striking sign that is both functional and visually appealing. The sleek illustrations and typography convey a sense of tranquility, allowing occupants to focus, create, and recharge within the confines of Upside's serene spaces.

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